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Showing posts with the label #Outsourcedatamining

How different is data mining from statistics?

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Analyzing data is estimated as a tool to mine the valuable data from a huge volume available and data mining as well as statistics are fields that work with this goal in mind. Now, it is also said that statistics can be a core aspect for data mining. Other activities involved in data mining include data analysis, as well. Now, statistics can be helpful for businesses to determine the pattern that also help to weed out the differences between some random facts from significant or important findings. It also helps businesses to predict the outcome from analysis and reports etc. Hence, you can conclude that data mining and statistics can both be adopted as data analysis techniques and can help better in arriving at more informed decisions. In the meanwhile, let’s take a look to see how similar or different they are from each other. Define data mining When you mine out relevant information from the existing huge database of earlier unknown yet comprehensible and actiona...

The market research trends that dominated this year

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Market research is a significant aspect of most of the business activities of this age, mainly because it delivers an in-depth insight and analysis of the consumer purchase behavior and expectations, market trends, industry performance and so on for a company that is expecting to expand its presence, launch new products or establish itself. You can also see how a proper market research report might help a company to hold an edge over its competitors. Let’s take a look at some of the market research trends that dominated the market this year: More f ocus was on insight findings and reports:  It was seen that this year, most of the businesses was ready to shell out more on insight findings or reports. Since, there was huge amount of data waiting to be accessed, more advanced techniques were also being introduced that would help deliver more resourceful insights. Businesses were also ready to invest money on strategies that helped to facilitate the ability to discover or...

Mistakes in market research services that need to be avoided

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If you have the idea to launch a new business or product, market research is a crucial part of the process , as it helps to target the right audience and make a success of the business, catering to the needs of the market. If you are well informed as to the customer needs and preferences, then it can help in your marketing strategies and decision making. However, you cannot assume that market research is free from errors. If you are not completely informed as to customer’s needs, then you are more likely to fail. There are some mistakes that need to be avoided if a market research is to be more effective. Let’s have a look at them and see how we can best avoid it. Avoid making assumptions without proper data You might consider yourself well informed and think that since you own the product, you would have a better idea of if it would work. But, it may not be true. What you expect to succeed may not be what the customer is looking for. Hence, proper research will give com...