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Showing posts from September, 2017

Market research trends that 2017 saw

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Market research is the inevitable service employed by most the startups or businesses looking to launch new products so as to gauge the market trends, industry news ,customer preference, viability of the products etc. At the same time, 2017 is the year that saw technological advancements in the market research trends . Seeing as how political or financial uncertainties were booming ahead, the year 2017 saw the need for market research for most businesses, so as to better know the drivers of the developing customer, supply chain or macroeconomics. At the same time, with the launch of AI, you also see that automation and standardizations seem to be the norm for market research trends. There is also equal demand for concise and clear findings or view point, driven by the researchers who take time to interpret the information with rapidly increasing clarity. Now, this clear and concise data also can help businesses to arrive at informed strategies or decisions that can gu...

How to conclude if you need to patent your idea?

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Being an entrepreneur you might be full of ideas, hoping to cash in on it. At the same time, if you are planning to launch any new product you might well be aware of the need to protect your intellectual property or to patent it. However, not all of the patented products might make it to the market or go on to earn you the money you dreamed off. So, before you rush off to the market to file for a patent on that idea you have, why not consider if it would be a viable business opportunity? You might have to take into consideration a few things first, as given below: How market research services can help? First, begin by understanding your product. You would need to have an insight of your target market, the industry trends and buying preferences or purchase habits of your target customers, the performance and marketing strategies of your competitors etc. For this purpose you can get help from professional market research companies, who can give you in-depth insights an...