Market research trends that 2017 saw

Market research is the inevitable service employed by most the startups or businesses looking to launch new products so as to gauge the market trends, industry news ,customer preference, viability of the products etc. At the same time, 2017 is the year that saw technological advancements in the market research trends.

Seeing as how political or financial uncertainties were booming ahead, the year 2017 saw the need for market research for most businesses, so as to better know the drivers of the developing customer, supply chain or macroeconomics.

At the same time, with the launch of AI, you also see that automation and standardizations seem to be the norm for market research trends. There is also equal demand for concise and clear findings or view point, driven by the researchers who take time to interpret the information with rapidly increasing clarity.

Now, this clear and concise data also can help businesses to arrive at informed strategies or decisions that can guide them to growth and success. You will also see how these businesses can make use of human filtering service combined with automated market research services that can validate the authenticity of the data, while also ensuring the accuracy and quality of data. They will also go on to ensure that data delivered via this process can be used for business purposes and will be free from all types of errors.

The research firms recognizing and adapting to the changing trends and catering to the expectations try to make use of or develop software tools, which help these businesses to leverage or capitalize on and also to deliver the latest market research options that ensure on the quality of the service in a short span of time.

In the meantime, the businesses will also come to realize the importance of qualitative research as an alternative to the quantitative research, which used to be the trend of the past. However, it was seen that quantitative research was unable to provide proper information about the future market, future opportunities or future needs of the customers etc. While big data focus was on what, where or when, to get suitable answers for the question “why”, there was need to focus on qualitative research.

Key Takeaway: From this, you can see that with the need to move towards realism, market research trends of 2017 focused more on faster, better and cheaper research that predicts business results by linking customer purchase habits and preferences to the financial performance of the company

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